Maryland EXCELS is excited to share our 2017 marketing and outreach efforts.
In a combination of grass-roots efforts with public-private partnerships and local media advertising and sponsorships, Maryland EXCELS hopes to reach more families throughout the State of Maryland when they need to find quality child care providers.
Maryland EXCELS Goes to the Fair
Maryland Department of Agriculture and Maryland EXCELS are partnering to promote the importance of quality child care in Maryland. Maryland EXCELS representatives will be at county fairs throughout the State, spreading the word about quality.
To find out more information on when your county fair is scheduled for 2017, click here for information on the 2017 Maryland State County Fairs list.
Maryland EXCELS Goes to the Ballpark
Maryland EXCELS has a Minor League Baseball partnership with all six (6) Maryland minor league baseball teams and the Baltimore Orioles to improve our family outreach on a local level. For more information on these partnerships, click here for additional information.
Maryland EXCELS Goes On-Air
Over an eight (8) week period starting in March and ending in May, Maryland EXCELS has advertising partnerships with four (4) radio stations to create endorsement campaigns with their on-air personalities. These campaigns allow the radio personality to directly talk to their listening audience about the importance of early childhood development and the need for families to seek out quality child care through personal stories of their own. To see what radio personalities were used and hear some of the endorsement spots, click hereto listen to our radio endorsement campaign.
Maryland EXCELS New Giveaway
Discount School Supply is our featured partner for May and June 2017. Any published and participating Maryland EXCELS child care provider is eligible to win one of five (5) $1,000 gift certificates to Discount School Supply. Drawing is the last Friday in June.
Maryland EXCELS Supports Your Business
Maryland EXCELS is providing marketing and outreach support to our participating and published child care providers by creating yard signs and window clings for participating child care providers to show that they are committed to quality. We have provided marketing and outreach sessions at several early childhood conferences across the state and look forward to providing additional online marketing sessions to help providers learn how they can leverage their participation in the Maryland EXCELS program to increase their brand awareness and enrollment.
Please feel free to pass this information along to any individuals or groups you feel would benefit from this information and contact us if you have any partnership possibilities that may be a fit.
Brian Siatkowski
Maryland EXCELS Outreach Specialist
Maryland State Department of Education
Division of Early Childhood Development
200 West Baltimore Street
Baltimore, Maryland 21201
410-767-7814 (office)
[email protected]
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